During the recent recession, 82% of job losses have affected men. The Superdad exhibit reminds unemployed fathers how special they are to their families despite their employment status. The exhibit includes business cards for each Superdad, pink slip paper airplane kits, a waffle iron briefcase, Superdad candy, and Superdad cooking accessories. The products were created based on a survey of favorite past-time activities spent with fathers. Superdad was one of twenty-one exhibits in the SVA MFAD 'Happy' show, curated by Kevin O'Callaghan.